The Hijabi Ballers project, based in the Greater Toronto Area, seeks to recognize and celebrate the accomplishments of hijab-wearing athletes and increase representation by encouraging the participation of Muslim girls and women in sports.
The name Hijabi Ballers represents three things: being a female of Muslim faith, being an athlete, and being a boss. The project is meant to shine light on those who visibly represent their faith while portraying themselves as athletes, in the urban diaspora. The word 'baller' holds a strong connotation of being a boss, being successful and being bold. Although the word in a more traditional sense refers to basketball players, for the purposes of this project, 'ballers' is also to be seen as an umbrella term synonymous with 'athletes'.